The Perfect Sales Piece: A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets Robert W. Bly

ISBN: 9780471004035

Published:

Hardcover

237 pages


Description

The Perfect Sales Piece: A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets  by  Robert W. Bly

The Perfect Sales Piece: A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets by Robert W. Bly
| Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 237 pages | ISBN: 9780471004035 | 7.71 Mb

Promotional literature is an effective means of providing information, establishing credibility and boosting the image of almost any organization. This author of a guide to the creation of promotional copy provides sample illustrations thatMorePromotional literature is an effective means of providing information, establishing credibility and boosting the image of almost any organization.

This author of a guide to the creation of promotional copy provides sample illustrations that demonstrate successes and failures, combined with a selection of typefaces, illustrations of folding and binding techniques, and other helpful visual aids. Also covered is how to use desktop publishing in the production of promotional literature, along with money-saving techniques.

The reader is taken step-by-step through all phases of literature production from initial concept to final publication.



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